Įmonių socialinės atsakomybės principų Įgyvendinimo vertinimas (UAB "PakMarkas" pavyzdžiu)

Abstract

Economy globalisation and integration processes provoking social, technological, economic and political transformations the world is facing today as well as the climate change and natural conditions have a serious impact on the global business environment, what in turn encourages companies to alter the old-fashioned traditional attitude towards business and seek for new measures ensuring competitiveness. The mentioned above circumstances motivated the author to perform an analysis of controversial issues of corporate social responsibility and the expression of implementation of these issues in Lithuanian enterprises. The analysis is presented in this article and is based on the example of the company “PakMarkas” engaged in packaging and marking solutions. In Lithuania, public and corporate interest in social responsibility is actively supported and encouraged by various global, EU and local institutions. Corporate social responsibility is a rather new field in Lithuania and it lacks a coherent and coordinated CSR policy implemented by the government. Lithuanian companies perceive their social role as derivation of profit and payment of taxes, since the unfavourable Government policy does not make the implementation of principles of social responsibility in Lithuanian companies an urgent issue and a favourable aspect for corporate activities. UAB “PakMarkas” implements the principles of social responsibility with regard to economic, social, environmental and legal aspects by searching for new measures in this field, even during the period of economic recession. The analysed introduction of corporate social responsibility is mostly oriented to the satisfaction of the needs of corporate employees, encouragement of their loyalty to their company and creation of a comfortable working atmosphere, and that has an impact on their work quality and ensures clients’ satisfaction.