Įmonių socialinė atsakomybė tarptautinių kompanijų veikloje

Abstract

The penetration of the globalisation into all fields of life and changing expectations of society determined the occurrence of new challenges to business. Corporate social responsibility is a rapidly changing business strategy and not just a simple management theory. It is a response to globalisation and the spread of global international corporations. CSR helps business create favourable durable prospects, ensure reputation and safety, enhance human and intellectual capital, reduce the amount of energy, waste and related costs, differentiate business and get prepared for changes. The article aims to analyse theoretical aspects of CSR and, having performed an empirical research in two international corporations operating in Lithuania, to assess employees’ attitudes towards CSR. Having performed a research of employees’ understanding of CSR in companies “X” and “Y”, it was estimated that the majority of company employees participating in the research know about CSR being implemented in the company. The research revealed that understanding of social responsibility concept is different between workers in these companies: the majority of employees in company “X” had not been familiarised with the concept of CSR before the survey, while the majority of employees at company “Y” were aware of this concept. It was established that company “X” was performing socially responsible activities. A great deal of attention is paid to improvement of the working environment and employees’ motivation. The company participates in social activities of the city of Klaipėda. Company “Y” only makes first steps towards corporate social responsibility. It was established that the awareness of the idea of CSR does not depend on the gender and age, but on the education of respondents.