Keywords
Empreses -- Responsabilitat socialSocial responsibility of business
Ètica empresarial
Business ethics
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The global economy has suffered a serious and rapid slowdown that has led to unemployment
 and a shortage of decent work, fundamentally affecting the most vulnerable sectors of society. In
 order to overcome the inequality and exclusion inherent in the current economic system,
 companies that are termed ‘inclusive’ produce opportunities for development and aim to improve
 the quality of life of those who suffer social exclusion. This study aims to describe the main
 characteristics of inclusive companies based on four fundamental principles: values, team
 management, corporate social responsibility, and responsible marketing. This theoretical review
 of the most important studies concludes that there is a need for inclusive companies that
 contribute to the common good while generating profits. Such companies also have to be smart,
 championed by leaders who promote the use of information technologies and communication to
 improve citizens’ quality of life. Likewise, companies have to be sustainable, balancing business
 development on the one hand with the environment and protection of the planet on the other. In
 essence, in order to move towards a new ethics and business policy, society needs companies
 that are committed to inclusive developmentDate
2018-02-13Type
info:eu-repo/semantics/articleIdentifier
oai:dugi-doc:10256/150092148-0206
http://hdl.handle.net/10256/15009
https://doi.org/10.15604/ejbm.2017.05.04.002