Is bigger always better? The unit effect in carbon emissions information
Contributor(s)
IÉSEG Recherche ; lilleDauphine Recherches en Management ( DRM ) ; Université Paris-Dauphine-Centre National de la Recherche Scientifique ( CNRS )
Keywords
Unit effectNumeracy
Carbon emissions
Ecological image
Numerosity heuristics
JEL : M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M14 - Corporate Culture • Diversity • Social Responsibility
JEL : M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M31 - Marketing
JEL : M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising/M.M3.M37 - Advertising
[ SHS.GESTION ] Humanities and Social Sciences/Business administration
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https://hal.archives-ouvertes.fr/hal-01273541Abstract
International audienceAccording to Pandelaere et al. (2011), bigger numbers of units in quantitative attribute information lead to greater perceived attribute differences, making it more likely that consumers will choose a higher-attribute option. We replicate this unit effect for the carbon emissions metrics displayed in car advertisements, and extend it to show that highly numerate individuals, who are supposed to be more effective decision-makers, may actually be more prone to numerosity heuristics.
Date
2015-11Type
info:eu-repo/semantics/articleIdentifier
oai:HAL:hal-01273541v1hal-01273541
https://hal.archives-ouvertes.fr/hal-01273541
DOI : 10.1016/j.ijresmar.2015.10.002
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