Corporate Responsibility and Hypercompetition. The IKEA Case

Abstract

The paper proposes a framework for analysing corporate social responsibility (CSR) practices in hypercompetitive markets. Drawing on the managerial literature on CSR, corporate social responsibility is analysed as a source of competitive advantage. The Ikea case is examined to show how the company manages CSR practices in order to create global partnerships with stakeholders and to improve its competitiveness.