Market-driven management, global competition and corporate responsibility

Abstract

The aim of the paper is to define the role of corporate responsibility in global firms. To be successful, global firms must be on the alert of emerging environmental trends and do their best to improve the corporate performance in line with key stakeholder expectations. In this respect, the management of corporate social responsibility highlights the relevance of the corporate intangible assets system and the need for overall assessment of corporate performance - not only financial performance but social too.