The role of business community in the business environment: through the lens of corporate social responsibility (CSR)

Abstract

Corporate Social Responsibilities is now a buzz word in corporate circles
 in Sri Lanka. Many organizations engage in CSR activities in order to gain business
 mileage and build corporate brands. CSR is about how business organizations manage
 the business process to produce overall positive impact on society's well beings. Hence,
 the purpose of CSR is to provide a meaningful contribution to the society, as a
 responsible corporate citizen.
 The purpose of this paper is to investigate on how business community in East
 part of the Sri Lanka perceives and understood the concept of CSR. Further, it also
 identified the potential CSR activities in this region and expressed whether CSR
 concept presently practiced by the business community. However, the post war created
 a tremendous business opportunities in this part, it also tries to identify the increasing
 important to educate the business community about the growing demand for CSR
 around the globe. Data were collected from the business community and people through
 an intensive field investigation carried out using a questionnaire. The study employed
 both qualitative and quantitative data analysis techniques.
 The paper reports the findings of this study. Analysis of the data reveal that
 most of the business personnel do not have clear understanding of the concept of CSR
 and they do not have a clear idea on the role they want to play in the society in terms of
 Corporate citizen. Study further reveals that the degree of CSR activities available in
 this region. Another major finding was the business personal has little engagement and
 limited coordination on how they are socially responsible on what they do with the
 society. Most of the business personnel main objective is to earn profit whereas they
 don't concern about society's well being. It was recognized that there is high necessity
 is required to educate the business community on Corporate Social Responsibility.