The Significance of price and the key drivers when individuals are contemplating ethical purchases

Abstract

The level of awareness surrounding business ethics has increased dramatically over the last number of years as adverse situations arose in the corporate world. Consumers are now more aware and want more information about organisations and the way in which they conduct business. Furthermore ethically produced goods have always attracted a premium price and this thesis aims to address whether or not price is a significant deciding factor for individuals when purchasing groceries and clothing coupled with whether they are willing to pay a higher price for goods certified as ethical. It will also aim to address the key drivers for ethical purchasing and the level of consumer awareness regarding ethical and unethical companies.
 
 The method adopted for the collection of rich appropriate data is solely qualitative data collection methods, more specifically a questionnaire was constructed to gather information. The purpose was to explore the hypotheses developed from the literature thus producing findings and results which compliment the research topic.