Building Trust through Corporate Identity: An Analysis of CSR Reports and Webpages

Abstract

Within the highly competitive scenario of the global economy, Donatella Malavasi investigates how the construction of identity and trust in some verbal resources is deployed by a sample of European leading companies in two different types of disclosures, CSR reports and websites. In particular, the author assumes that CSR reports are more technical and specialized documents, while webpages are rather ‘popularised’ disclosures targeted at a wider audience. Her analysis in "Building Trust through Corporate Identity: An Analysis of CRS Reports and Webpages" sets out to examine the variation in enterprises’ self-promotion as ‘impeccable’ and reliable corporate citizens in relation to the process of popularisation.