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dc.contributor.authorSchwass, Joachim.author.
dc.contributor.authorGlemser, Anne-Catrin.author.
dc.contributor.authorSpringerLink (Online service)
dc.date.accessioned2019-09-25T14:31:51Z
dc.date.available2019-09-25T14:31:51Z
dc.date.created2018-05-14 23:36
dc.identifieroai:search.ugent.be:ebk01:3710000000830537
dc.identifierhttp://dx.doi.org/10.1057/978-1-137-58600-1
dc.identifierURN:ISBN:9781137586001
dc.identifier.urihttp://hdl.handle.net/20.500.12424/304697
dc.description.abstractWise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner’s vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations. .
dc.description.abstractForeword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion. .
dc.description.abstractWise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner’s vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations. .
dc.language.isoeng
dc.relation.ispartofSpringer eBooks
dc.subjectBusiness.
dc.subjectSmall business.
dc.subjectFamily-owned business enterprises.
dc.subjectLeadership.
dc.subjectSocial responsibility of business.
dc.subjectBusiness and Management.
dc.subjectFamily Business.
dc.subjectSmall Business.
dc.subjectBusiness Strategy/Leadership.
dc.subjectCorporate Social Responsibility.
dc.titleWise Family Business [electronic resource] : Family Identity Steering Brand Success /
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ge.identifier.legacyglobethics:14580605
ge.identifier.permalinkhttps://www.globethics.net/gel/14580605
ge.lastmodificationdate2018-05-14 23:36
ge.lastmodificationuseradmin@pointsoftware.ch (import)
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ge.oai.exportid53
ge.oai.repositoryid97954
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ge.setnameGlobeEthicsLib
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ge.linkhttps://dx.doi.org/10.1057/978-1-137-58600-1


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