Corporate responsibility in U.S. Corporate websites: a pilot study
Full recordZur Langanzeige
AbstractCorporate social responsibility (CSR) has become an essential component in the management of companies around the globe. Any key strategy used for CSR administration must reflect strong and effective communication channels to show CSR efforts. This study analyzes how the top 50 American profitable corporations from the Fortune 500 of 2009 communicate their CSR initiatives to different stakeholders through their corporatewebsites. To do this, an evaluation framework has been designed to examine features presented in CSR corporatewebsites.
Public Relations Review (March 2011) vol. 37, no. 1, p. 93-95