Marketingová strategie firmy Siemens s.r.o.

Abstract

Firts chapter describes general characteristics of the controlling company Siemens AG. Second chapter describes the beginning and characteristics of the company Siemens s.r.o. in the Czech Republic. Third chapter describes communication of the Czech company in dependence on the controlling company. Fourth chapter is concerned with the Corporate Responsibility questions and with the environmental politics. The last chapter illustrates the materiality portfolio with the stakeholders' expectations and business impact in the area of corporate responsibility.