Engage Corporate Responsibility (CR) in Zijin Mining Group : integration with real options approach and stakeholder theory
Author(s)Zhang , Shanshan
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AbstractNobody will disagree that companies should run business within the obedience of laws and regulations. However, there is always some requires which beyond those laws and regulations—for example the Corporate Responsibility (CR). Therefore, this thesis starts from this perspective and conducts a case study which based on lately happened accidents in one of China’s biggest mining company: Zijin Mining Group (ZMG). Their attitudes and behaviours after the accidents appear to be quite anti-CR and as a result worth to be studied with the issues such as how ZMG will engage CR performance. Nevertheless, CR practicing is not just a fancy idea but need to be carefully cultivated. It is such a long-run programme while at the same time contains various risks. Thus, the aim of this thesis is to analyze the CR context within ZMG and discuss the integration of real options approach and stakeholder theory as some tools for CR engagement. Correspondingly, the theoretical framework will involve CR, real options and stakeholders’ theory; penetrating into a case study from qualitative research method. As a result, the thesis will provide a holistic picture of CR context in ZMG, followed by discussion about the application of real options approach on the purpose of promoting a smooth and beneficial CR participating process.