Poslovna etika-element uspješnog poslovanja

Abstract

Etika i moral su riječi s kojima se svakodnevno susrećemo u životu. Sa razvitkom društva pojavljivale su se i razvijale određene moralne norme i etički zahtjevi kojima su se pokušavali odrediti ispravni načini postupanja u određenim situacijama. Za poslovni svijet dugo vremena je važilo pravilo profitabilnosti iznad svega, pa i iznad etičkih pravila. Takav način razmišljanja stvorio je mnoge velike kompanije i donio gomilu novca mnogim pojedincima. S druge strane, takav način razmišljanja dovelo je i do opustošenja prirodnih resursa i prirode uopće, velike socijalne nejednakosti, izrabljivanja radne snage, korištenja djece za obavljanje teških i slabo plaćenih poslova. Zaradi ostvarivanja enormnih profita, bez ikakvih ograničenja, uzimalo se i od prirode i od ljudi. Sve češće spominjanje zaštite ljudskih i prava radnika, zaštite djece, onečišćenja prirode i sl. uspjelo je izmijeniti svijest ljudi u dovoljnoj mjeri da počnu kritički gledati na takve postupke, i što je još važnije, da počnu kažnjavati njihove počinitelje. Od poslovnih subjekata se nije tražilo da prestanu stvarati profit, ali se počelo tražiti da taj profit ne ostvaruju pod svaku cijenu i bez ikakve moralne odgovornosti. Nastankom poslovne etike, njenim razvitkom i sve većim zanimanjem za pitanja kojima se ona bavi, započela je promjena pravila igre i u poslovnom svijetu. Etika u poslovanju nije više nešto o čemu se samo priča u marketinške svrhe, već ona postaje ozbiljna konkurentska prednost i važan preduvjet uspješnog poslovanja. Iako se još uvijek ne može govoriti o poslovnoj etici kao o skupu moralnih normi, kojih se svi poslovni subjekti bespogovorno pridržavaju, ipak je ostvaren veliki pomak u pravcu etičnijeg i društveno odgovornijeg ponašanja poslovnih subjekata.

Today terms ethics and morality are words we encounter in daily life. With the development of society, certain moral norms and ethical requirements evolved and developed, trying to determine the correct ways of dealing in certain situations. The business world has long been accepting an unwritten rule thate profitability is above all and beyond ethical rules. Such a way of thinking has created many big companies and brought a lot of money to many individuals. On the other hand, such a way of thinking has led to the devastation of natural resources and nature at all, great social inequalities, exploitation of labor force, the use of children to carry out difficult and poorly paid jobs. Earning huge profits without any restrictions, it was both taken from nature and from people. More frequent mention of the protection of human and workers' rights, protection of children, nature pollution,etc., has been able to change people s consciousness to a sufficient extent to begin to look at such practices and, more importantly, to start punishing their perpetrators. Business entities were not required to stop making profits, but people began to look for that profits are not realized/impemented at all costs and without any moral responsibility. With the emergence of business ethics, it s development and growing interest in the issues it deals with, it has begun to change the rules of the game in the business world. Business ethics is no longer something that is just a story for marketing purposes, but becomes a serious competitive advantage and an important postulate for successful business. Although business ethics can not yet be said to be a set of moral norms, that all business are subject to , thay still have a great deal of progress in the direction of ethnically and socially responsible behavior of business entities.