Emerging Opportunities for NGO-Business Partnerships: Creating Partnerships for Igbo Women Forum in Nigeria
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AbstractThere is a growing recognition that no single sector can address the scale of sustainability challenge the world faces, making the value of cross-sector collaboration inevitable. On this premise, this thesis had attempted to find out if there are companies and businesses in Nigeria in whom Igbo Women Forum could find partnership and to explore what the organization can do in order to be fit for such cross-sector collaboration. By using the case study method of qualitative research and through the SWOT Analysis of Igbo Women Forum, the researcher had been able to identify three indigenous companies with whom Igbo Women Forum could form partnership in her business environment, and their responses to the survey questions had provided a general overview into what other businesses and companies would expect in a potential NGO partner. Furthermore, the study recommended practical suggestions for Igbo Women Forum and other NGOs alike on how to scale up and restructure their activities in order to be fit for cross-sector business partnership and overcome tensions that invariably lie beneath the surface of successful collaborations.
The study highlighted the key drivers facilitating NGO and Business partnership and how this relationship can provide companies with new challenges, fresh ideas, added credibility and better reach into communities, customers and government. Finally the study revealed the various forms on which partnerships can be based and the values which successful collaboration can bring.
Three case companies were interviewed in the study, and they related how they had all experienced significant economic value creation as a result of their collaborations with non-profit organizations and other entities in the private sector. And how the skills, resources and capacities of these non-profits had enhanced their competitiveness and increase their market share. The basis for these partnerships were critically examined and thoroughly analyzed in the light of how Igbo Women forum can forge and benefit from similar kind of successful collaborations.
This thesis had revealed that the need for socio-economic development and the changing societal interests, environmental pressures and community demands are the key factors driving NGOs and businesses partnerships. And the study also showed that a successful cross-sector partnership will be sustained when it is built on trust, transparency, openness and honesty.