Médiation numérique de la Responsabilité Sociale d’Entreprise : prévention contre le cancer du sein

Abstract

This article proposes to question the commitment of one of the great groups of the cosmetics industry in a societal issue and public health related to prevention against breast cancer awareness and early detection. Through a communicative approach to Corporate Social Responsibility, we propose to analyze the issues of digital mediation prevention against breast cancer. The Facebook content analysis of the association " Breast Cancer -in talking ! " Allows us to distinguish two types of interaction : the perceptions of prevention messages and issues of institutionalization of the cosmetic group.