Welfare mix, CSR and social citizenship

Abstract

Purpose – The purpose of this paper is to reflect on those ‘‘meeting points’’ and ‘‘encountering
 places’’ where the action of individuals, families, corporations, NGOs and public policies can optimize
 the advancement of social citizenship within the European context.
 Design/methodology/approach – An analysis of the worlds of welfare capitalism is contrasted with a
 corporate social responsibility (CSR) typology of policy governance. It serves the purpose of highlighting
 not only institutional arrangements and operational welfare rationales, but also value-systems and
 cultural tenets shaping commonalities and diversities in public policy governance in the European Union.
 Findings – Considerations are made on the impacts that both the global order and the ‘‘new social risks’’
 (NSR) have for the promotion of CSR and the advancement of social citizenship. The case of the
 reconciliation of work and family life illustrates how CSR might induce a greater role for businesses in
 welfare development.
 Research limitations/implications – Further research is needed to establish the linkages between
 the welfare regime approach and the models of public policy supports for CSR.
 Originality/value – The paper is original in its theoretical linking of welfare mix, CSR and social
 citizenship with regard to the improvement of citizens’ living conditions.

Peer reviewed