A MANAGEMENT DECISION-MAKING SYSTEM BASED ON THE CORPORATE SOCIAL RESPONSIBILITY PRINCIPLES

Abstract

The paper is concerned with the competitiveness of an industrial corporation in terms of how wisely the latter builds up its relations with partners - contractors, public, government agencies and the environment. The introduction of social responsibility provisions into everyday routine operations, management decision-making, partner cooperation practice is a guarantee of sustainable development which can not be implemented in an unstable environment.A methodology based on the multi-criteria utility theory is suggested as a mechanism to implement a systematic approach to solving problems of choosing a technological complex of an investment project in terms of the corporate social responsibility (CSR). The above methodology makes it possible to assess each of the multiple available options of the technological complex according to purely economic and non-economic criteria. The effectiveness of the technological complex evaluated through the prism of the multi-vector utility is able to reflect its impact not only on the final financial result of the investment project implementation but also on the system of interrelations with the economic, social and ecological environment.