The Support of Decision-Making for Strategic Planning of the Socially Responsible Activity of Enterprise on the Basis of Evaluation of its Potential

Abstract

Decisions as to management of enterprise, in accordance with the principles of social responsibility, must be based on results of an analysis of the potential of the enterprise. The existing support for decision-making in the area of corporate social responsibility does not provide an instrumentarium for such an analysis. The proposed methodical provisions describe the information provision and the mathematical instrumentarium for support of decision-making at different stages of strategic planning of the socially responsible activity of enterprise. As the main decision-making criterion applies the value of the potential of enterprise. As the basic mathematical instrumentarium for support of decision-making are used: 1) model of strategic potential of resource reproduction of enterprise subject to observance of regulations in terms of social responsibility; 2) decision-making model for choosing from a variety of socially responsible enterprise strategies. The proposed methodical positions allow to analyze the prospects of activity of enterprise in the aspect of implementing the shared social responsibility objectives and strengthening the potential of enterprise in their interrelationship.