The Role of CSR in Corporate Social Capital Creation

Abstract

The paper explores the relationship between social capital, corporate social
 capital and corporate social responsibility and trust in business. The aim of
 the paper is to highlight the role of the CSR concept in the corporate social
 capital creation process. The authors started with the review of the social
 capital concept – its essence, development, and characteristics. Further, the
 analysis of the business adaptation of the social capital concept was conducted.
 Finally, the corporate social responsibility concept was presented and its role
 from the perspective of trust and wider, corporate social capital creation, was
 discussed. It is concluded that actual implementation of the CSR concept can
 raise the trust to the business organization and create its social capital.