CSR-Driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs
Contributor(s)
Lappeenrannan-Lahden teknillinen yliopisto LUTLappeenranta-Lahti University of Technology LUT
fi=School of Business and Management|en=School of Business and Management|
Keywords
Corporate Social ResponsibilityInternational marketing
Internationalization
Small- and medium-sized enterprises
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http://lutpub.lut.fi/handle/10024/159265Abstract
This study examines an emerging yet somewhat neglected theme in international and global marketing literature, namely the role of corporate social responsibility (CSR) and market-sensing capability in international enterprises. Specifically, we illustrate how CSR and market-sensing capability impact international performance in the context of small- and medium-sized enterprises (SMEs). The results from a sample of 85 internationalized Finnish SMEs indicate that social responsibility serves as a mediator of market-sensing capability on international performance. Moreover, market-sensing capability along with social responsibility also has a positive direct effect on an SME’s international performance. Thus, the study links global marketing, strategic management and sustainability literatures to explain the emerging paradigm of sustainable international entrepreneurship.Post-print / Final draft
Date
2019-04-01Type
bookPartIdentifier
oai:lutpub.lut.fi:10024/159265Uzhegova M., Torkkeli L., Salojärvi H., Saarenketo S. (2018) CSR-Driven Entrepreneurial Internationalization: Evidence of Firm-Specific Advantages in International Performance of SMEs. In: Agarwal J., Wu T. (eds) Emerging Issues in Global Marketing. Springer, Cham
http://lutpub.lut.fi/handle/10024/159265
URN:NBN:fi-fe2019040110645