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dc.contributor.authorBrunk, Katja
dc.date.accessioned2019-09-25T14:49:06Z
dc.date.available2019-09-25T14:49:06Z
dc.date.created2010-03-17 14:13
dc.date.issued2009
dc.identifieroai:dipot.ulb.ac.be:2013/53978
dc.identifierhttp://dipot.ulb.ac.be:8080/dspace/handle/2013/53978
dc.identifieruri/info:repec/RePEc:sol:wpaper:09-021
dc.identifier.urihttp://hdl.handle.net/20.500.12424/315105
dc.description.abstractinfo:eu-repo/semantics/published
dc.description.abstractThis research provides a much needed consumer perspective of corporate ethics. Based on twenty consumer interviews, the study conceptualizes potential sources of ‘consumer perceived ethicality (CPE) of a company/brand by investigating consumers’ ethical perceptions of business behavior. The developed taxonomy delineates six domains and sub-domains of CPE origin, relating to the impact corporate behavior has on: (1) consumers, (2) employees, (3) the environment, (4) the overseas community, (5) the local economy and community, and (6) the business community. The findings underscore that the consumer and company perspective on corporate ethics may differ. More importantly, the results highlight that dimensions of consumer perception of a company/brand’s ethics are far more diverse than previously assumed in the literature.
dc.format.medium1 full-text file(s): application/pdf
dc.languageen
dc.language.isoeng
dc.rights1 full-text file(s): info:eu-repo/semantics/openAccess
dc.subjectQualitative Research
dc.subjectEthical consumption.
dc.subjectCorporate Ethics
dc.subjectBrand perceptions
dc.subjectMarketing and Advertising: Other
dc.subjectCorporate Social Responsibility (CSR)
dc.subjectConsumer Perceived Ethicality (CPE)
dc.subjectEconomie
dc.titleWhy Do We Look Bad? A Consumer Perspective of Un/Ethical Corporate Behavior
dc.typeinfo:eu-repo/semantics/workingPaper
ge.collectioncodeBC
ge.dataimportlabelOAI metadata object
ge.identifier.legacyglobethics:4043981
ge.identifier.permalinkhttps://www.globethics.net/gel/4043981
ge.lastmodificationdate2010-03-18 00:05
ge.submissions0
ge.oai.repositoryid3161
ge.setnameGlobeEthicsLib
ge.setspecglobeethicslib
ge.linkhttp://dipot.ulb.ac.be:8080/dspace/handle/2013/53978


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