Infusing Ethics into the Undergraduate Public Relations Curriculum
Public relations ethics
Advertising and Public Relations (350206)
Applied Ethics (incl. Bioethics and Environmental Ethics) (440104)
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AbstractIn response to reports of misconduct and unethical behaviour in the public relations profession and the increasingly insistent - and proper - demand that ethics be given an enhanced role in the public relations curriculum, this paper presents an action research approach to development, delivery and evaluation a module in ethics and professional responsibility for final year undergraduates in public relations. The key component of the project is a survey instrument which measures changes in the ethical sensitivity of students and showed that student attitudes changed in the short term on some issues such as lying to protect the client, and conflicts of loyalty, but not in others such as the desirability of doing pro bono work.
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Mitteilungen der Vereinigung Österreichischer Bibliothekarinnen und BibliothekareFerus, A. (Andreas) (Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare, 2014-03)Heft 1 des 67. Jahrgangs (2014) der Mitteilungen der Vereinigung Österreichischer Bibliothekarinnen und Bibliothekare
Ethical Issues in the Big Data IndustryMartin, Kirsten E (AIS Electronic Library (AISeL), 2015-05-28)Big Data combines information from diverse sources to create knowledge, make better predictions and tailor services. This article analyzes Big Data as an industry, not a technology, and identifies the ethical issues it faces. These issues arise from reselling consumers' data to the secondary market for Big Data. Remedies for the issues are proposed, with the goal of fostering a sustainable Big Data Industry.Click here for podcast summary (mp3)Click here for free 2-page executive summary (pdf)Click here for free presentation slides (pptx)
But What IS the 'Right Thing'?: Ethics and Information Systems in the Corporate DomainSmith, H. Jeff (AIS Electronic Library (AISeL), 2008-02-08)Information systems executives, and other executives, are often prodded to "do the right thing" when they face ethical quandaries. But how do they determine what is "right" ethically, especially when the ethical quandaries occur in the corporate domain? Some individuals rely solely on their own emotions, but they often have a hard time convincing rational thinkers to embrace their position. Other individuals rely on traditional philosophical theories, but this approach is seldom optimal in the corporate domain because the traditional philosophical theories do not specifically address the corporate setting. However, two theories do address ethical quandaries in the private sector: stockholder theory and stakeholder theory. This article discusses these two theories. Stockholder theory holds that executives should resolve ethical quandaries by taking actions that maximize the long-term profits to stockholders without violating the law or engaging in fraud or deception. Stakeholder theory claims that executives should resolve ethical quandaries by balancing stakeholder interests without violating the rights of any stakeholder. These theories are explored by first applying them to a specific real-world quandary: Blockbuster Video's reported plans to market its customer lists. Then the theories are applied to several other current quandaries. Finally, the article explores action steps for applying each theory.