The technologies of social responsibility or myth made reality - The Lafarge case study
Contributor(s)Dauphine Recherches en Management (DRM)
Université Paris IX - Paris Dauphine - Centre National de la Recherche Scientifique (CNRS)
KeywordsCorporate Social Responsibility
[SHS.GESTION] Humanities and Social Sciences/Business administration
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Society’s requirements concerning corporate social responsibility focus on the transparency and harmlessness of corporate activities: a factory or a quarry must be invisible, odorless, and noiseless. Firms must show that they respect these requirements in order to gain legitimacy. They must change invisibility into visibility, and track and materialize flows of legitimacy between stakeholders and themselves.