Společenská odpovědnost podniků. Trendy v měření celkového dopadu podnikové činnosti.
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AbstractThe thesis deals with corporate social responsibility (CSR) which is currently growing in importance. The focus is specifically on CSR reporting. It is the way how the impacts of corporate activities are measured to the community. The current state of CSR and it's trends have been determinated using the survey by KMPG. KMPG has been engaged in publishing reports of CSR for more than 20 years.