KeywordsCorporate social responsibility
Sociální odpovědnost firem
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AbstractCorporate social responsibility (CSR) has a long history; as a matter of fact, it has been developing at an unprecedented pace in the recent years. The swift development might be tempting for observers to suppose that CSR is evolving into a permanent phenomenon, embodying a new form of business-society relationship at both national and international level. Naturally, the reality is always more complex than it might seem at first sight.