Znaczenie koncepcji społecznej odpowiedzialności biznesu (CSR) w kreowaniu wartości przedsiębiorstwa

Abstract

In recent years, more and more interest (in view of building long-term value) of companies
 both large and those in the SME sector, has the concept of corporate social responsibility (CSR).
 The article attempts to identify the concept of CSR as a tool to build long-term value of the
 company. This text presents the results of empirical research on the level of business awareness of
 corporate social responsibility and performance and expected benefits of implementing CSR.