Proč společnosti dobrovolně vykazuji o společenské odpovědnosti firem?
corporate social responsibility
value of a firm
high quality employees
Full recordShow full item record
AbstractThis thesis concerns the issue of social corporate responsibility (thereafter also CSR); it focuses on the explanation of historical development and current enterprise activities in various fields of CSR and their positive impact on a company value. Three individual hypotheses were verified by the data obtained from the processing of questionnaires. The selected group of respondents confirmed that people appreciate companies that prove to be socially responsible. The results of the analysis demonstrated that there is dependence between study results and preferences of students prefer in a socially responsible employer. It was found out that the companies following CSR activities do not believe in their positive influence on the company value.