Dalla corporate social responsibility alla corporate political accountability
Keywordscorporate social responsibility, corporate political accountability, corporate governance, shared value, corporate citizenship.
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AbstractIn quest’articolo affrontiamo le tematiche della dinamica e della diversità della corporate social responsibility in un’ottica istituzionalista. Di recente si è registrato un cambiamento di paradigma nella CSR. L’impresa ha assunto un ruolo politico nella società, simile a quello dello Stato, intervenendo in processi di public policy a fianco, ma anche ‘al di là e al di sopra’ delle istituzioni governative nazionali. Si tratta della politicizzazione della corporate social responsibility, che genera connessione sociale dell’impresa, ma, al contempo, implica una questione di accountabilty politica del fare organizzativo. L’impresa-attore politico deve dar conto alla collettività delle decisioni ed azioni intraprese con riferimento a questioni di pubblico interesse. Nell’articolo si discute anche di come il pluralismo degli attori politici nei processi di deliberazione pubblica e la political accountability delle imprese possano contribuire a far emergere forme di democrazia deliberativa.
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