The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements
Online Access
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=The+Narrative+Paradigm+as+a+Perspective+for+Improving+Ethical+Evaluations+of+Advertisements&title=Journal+of+Advertising+&volume=23&issue=3&spage=31-41&date=1994-09&au=Bush,+Alan+J.;+Bush,+Victoria+Davieshttps://dx.doi.org/10.1080/00913367.1994.10673448
http://hdl.handle.net/10822/876530
Date
2016-01-08Identifier
oai:repository.library.georgetown.edu:10822/876530doi:10.1080/00913367.1994.10673448
Journal of Advertising 1994 September; 23(3): 31-41
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=The+Narrative+Paradigm+as+a+Perspective+for+Improving+Ethical+Evaluations+of+Advertisements&title=Journal+of+Advertising+&volume=23&issue=3&spage=31-41&date=1994-09&au=Bush,+Alan+J.;+Bush,+Victoria+Davies
http://dx.doi.org/10.1080/00913367.1994.10673448
http://hdl.handle.net/10822/876530
DOI
10.1080/00913367.1994.10673448ae974a485f413a2113503eed53cd6c53
10.1080/00913367.1994.10673448