Memorable messages about genes and health: implications for direct-to-consumer marketing of genetic tests and therapies.
Author(s)
Parrott, RoxanneVolkman, Julie
Ghetian, Christie
Weiner, Judith
Raup-Krieger, Janice
Parrott, John
Keywords
Direct-to-consumer MarketingGenes
Health
Marketing
Genetic Screening / Genetic Testing
Business Ethics
Journalism / Mass Media Ethics
Full record
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http://xr8el9yb8v.search.serialssolutions.com/?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=Memorable+messages+about+genes+and+health:+implications+for+direct-to-consumer+marketing+of+genetic+tests+and+therapies.&title=Health+Marketing+Quarterly&volume=25&issue=1-2&date=20080000&au=Parrott,+Roxanne;+Volkman,+Julie;+Ghetian,+Christie;+Weiner,+Judith;+Raup-Krieger,+Janice;+Parrott,+Johnhttp://hdl.handle.net/10822/512198
Date
2011-07-12Identifier
oai:repository.library.georgetown.edu:10822/5121980735-9683
Health Marketing Quarterly 2008; 25(1-2): 8-32
http://xr8el9yb8v.search.serialssolutions.com/?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=Memorable+messages+about+genes+and+health:+implications+for+direct-to-consumer+marketing+of+genetic+tests+and+therapies.&title=Health+Marketing+Quarterly&volume=25&issue=1-2&date=20080000&au=Parrott,+Roxanne;+Volkman,+Julie;+Ghetian,+Christie;+Weiner,+Judith;+Raup-Krieger,+Janice;+Parrott,+John
http://hdl.handle.net/10822/512198