Direct-to-Consumer Advertising: Developing Evidence-Based Policy to Improve Retention and Comprehension
Keywords
AdvertisingComprehension
Drugs and Drug Industry
Business Ethics
Journalism / Mass Media Ethics
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http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=Direct-to-consumer+advertising:+developing+evidence-based+policy+to+improve+retention+and+comprehension&title=Health+Affairs+&volume=&issue=&spage=252&date=2004-01&au=Riggs,+David+L.;+Holdsworth,+Stacy+M.;+McAvoy,+David+R.https://dx.doi.org/10.1377/hlthaff.w4.249
http://hdl.handle.net/10822/993443
Date
2016-01-09Identifier
oai:repository.library.georgetown.edu:10822/993443doi:10.1377/hlthaff.w4.249
Health Affairs 2004 January-June; Web Exclusives: W4-249-W4- 252
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=Direct-to-consumer+advertising:+developing+evidence-based+policy+to+improve+retention+and+comprehension&title=Health+Affairs+&volume=&issue=&spage=252&date=2004-01&au=Riggs,+David+L.;+Holdsworth,+Stacy+M.;+McAvoy,+David+R.
http://dx.doi.org/10.1377/hlthaff.w4.249
http://hdl.handle.net/10822/993443
DOI
10.1377/hlthaff.w4.249ae974a485f413a2113503eed53cd6c53
10.1377/hlthaff.w4.249