An Insurer Tries a New Strategy: Listen to Patients; Humana Uses Market Research to Reel in Consumers, as Employers Cut Back; Facing Off Against Bigger Rivals

Author(s)
Fuhrmans, Vanessa
Keywords
Patients
Research
Patient Relationships
Business Ethics
Economics of Health Care

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URI
http://hdl.handle.net/20.500.12424/332774
Online Access
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=An+insurer+tries+a+new+strategy:+listen+to+patients;+Humana+uses+market+research+to+reel+in+consumers,+as+employers+cut+back;+facing+off+against+bigger+rivals&title=Wall+Street+Journal&date=2006-04&au=Fuhrmans,+Vanessa
http://hdl.handle.net/10822/973123
Date
2016-01-08
Identifier
oai:repository.library.georgetown.edu:10822/973123
Wall Street Journal 2006 April 11; p. A1, A15
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=An+insurer+tries+a+new+strategy:+listen+to+patients;+Humana+uses+market+research+to+reel+in+consumers,+as+employers+cut+back;+facing+off+against+bigger+rivals&title=Wall+Street+Journal&date=2006-04&au=Fuhrmans,+Vanessa
http://hdl.handle.net/10822/973123
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