A Critical Analysis of "Moderation" Advertising Sponsored by the Beer Industry: Are "Responsible Drinking" Commercials Done Responsibly?

Author(s)
DeJong, William
Atkin, Charles K.
Wallack, Lawrence
Keywords
Advertising
Industry
Business Ethics
Health Care for Substance Abusers / Users of Controlled Substances

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URI
http://hdl.handle.net/20.500.12424/332784
Online Access
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=A+Critical+Analysis+of+"Moderation"+Advertising+Sponsored+by+the+Beer+Industry:+Are+"Responsible+Drinking"+Commercials+Done+Responsibly?&title=MILBANK+QUARTERLY+&volume=70&issue=4&spage=661-678&date=1992&au=Dejong,+William;+Atkin,+Charles+K.;+Wallack,+Lawrence
https://dx.doi.org/10.2307/3350215
http://hdl.handle.net/10822/852699
Date
2016-01-08
Identifier
oai:repository.library.georgetown.edu:10822/852699
doi:10.2307/3350215
MILBANK QUARTERLY 1992; 70(4): 661-678
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=A+Critical+Analysis+of+"Moderation"+Advertising+Sponsored+by+the+Beer+Industry:+Are+"Responsible+Drinking"+Commercials+Done+Responsibly?&title=MILBANK+QUARTERLY+&volume=70&issue=4&spage=661-678&date=1992&au=Dejong,+William;+Atkin,+Charles+K.;+Wallack,+Lawrence
http://dx.doi.org/10.2307/3350215
http://hdl.handle.net/10822/852699
DOI
10.2307/3350215
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