What Do We Know About Direct-to-Consumer Advertising of Prescription Drugs? The Emerging Evidence on DTC Advertising Is Consistent With a Larger Pattern in Which Marketing Has Been Found to Increase Consumer Welfare
Online Access
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=What+do+we+know+about+direct-to-consumer+advertising+of+prescription+drugs?+The+emerging+evidence+on+DTC+advertising+is+consistent+with+a+larger+pattern+in+which+marketing+has+been+found+to+increase+consumer+welfare.+&title=Health+Affairs+&volume=&issue=&spage=W3-119&date=2003-01&au=Calfee,+John+E.http://hdl.handle.net/10822/1003361
Date
2016-01-09Identifier
oai:repository.library.georgetown.edu:10822/1003361Health Affairs 2003 January-June; Web Exclusives: W3-116 - W3-119
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=What+do+we+know+about+direct-to-consumer+advertising+of+prescription+drugs?+The+emerging+evidence+on+DTC+advertising+is+consistent+with+a+larger+pattern+in+which+marketing+has+been+found+to+increase+consumer+welfare.+&title=Health+Affairs+&volume=&issue=&spage=W3-119&date=2003-01&au=Calfee,+John+E.
http://hdl.handle.net/10822/1003361