Prescribers and Pharmaceutical Representatives: Why Are We Still Meeting?
Author(s)
Fischer, Melissa AKeough, Mary Ellen
Baril, Joann L
Saccoccio, Laura
Mazor, Kathleen M
Ladd, Elissa
Von Worley, Ann
Gurwitz, Jerry H
Keywords
MarketingPhysicians
Research
Professional-Professional Relationship
Drugs and Drug Industry
Business Ethics
Full record
Show full item recordOnline Access
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=Prescribers+and+pharmaceutical+representatives:+why+are+we+still+meeting?&title=Journal+of+general+internal+medicine+&volume=24&issue=7&date=2009-07&au=Fischer,+Melissa+A;+Keough,+Mary+Ellen;+Baril,+Joann+L;+Saccoccio,+Laura;+Mazor,+Kathleen+M;+Ladd,+Elissa;+Von+Worley,+Ann;+Gurwitz,+Jerry+Hhttps://dx.doi.org/10.1007/s11606-009-0989-6
http://hdl.handle.net/10822/1027625
Abstract
Research suggests that pharmaceutical marketing influences prescribing and may cause cognitive dissonance for prescribers. This work has primarily been with physicians and physician-trainees. Questions remain regarding why prescribers continue to meet with pharmaceutical representatives (PRs).Date
2016-01-09Identifier
oai:repository.library.georgetown.edu:10822/1027625doi:10.1007/s11606-009-0989-6
Journal of general internal medicine 2009 Jul; 24(7): 795-801
http://worldcatlibraries.org/registry/gateway?version=1.0&url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&atitle=Prescribers+and+pharmaceutical+representatives:+why+are+we+still+meeting?&title=Journal+of+general+internal+medicine+&volume=24&issue=7&date=2009-07&au=Fischer,+Melissa+A;+Keough,+Mary+Ellen;+Baril,+Joann+L;+Saccoccio,+Laura;+Mazor,+Kathleen+M;+Ladd,+Elissa;+Von+Worley,+Ann;+Gurwitz,+Jerry+H
http://dx.doi.org/10.1007/s11606-009-0989-6
http://hdl.handle.net/10822/1027625
DOI
10.1007/s11606-009-0989-6ae974a485f413a2113503eed53cd6c53
10.1007/s11606-009-0989-6