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AbstractWith the emergence of participative, social media, the way stakeholders perceive and interact with companies is changing. In this paper, we want to analyze how changes in today's infor-mation and communication technologies may affect CSR research and policies. As a means of analysis, a framework of Internet-based social capital is derived, analyzing how social capital is created, how it is put to use, and how it is maintained by firms engaging into ethical, social and environmental engagement. To illustrate the implications laid down in this framework, we utilize social network analysis to analyze the CSR blogs of three IT firms, Google, Hewlett-Packard and Intel. We conclude by proposing research implications for shifting social capital dynamics and derive implications for management and practice.
TypeConference or Workshop Item
Fleck, Matthes & Fieseler, Christian: Social Capital, CSR and the Web 2.0. 2010. - 70th Academy of Management Annual Meeting (AOM) 2010 "Dare to Care". - Montréal, Canada.