Professionalism, Ethics and Morality: A Standardization Challenges for Marketing Educators and Industry Practitioners in Nigeria
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AbstractProfessionalism, ethics and morality: A Standardization challenges for Marketing Educators and Industry Practitioners was the subject of this study as has been widely discussed in marketing literature to be the pivot of marketing performance in the academia and industry. One of the objectives was to determine the adherence to professional ethics by marketing educators and industry practitioners. Survey design was adopted and five universities and five polytechnics and few industries in the eastern states were used; and sample size was 80. Primary and secondary data were used. The results showed unethical practices among the educators and industry practitioners. Recommendations were made including the need to have code of ethics among marketing educators and industry practitioners and to have Association of Marketing Educators for better internalization and enforcement. Key Word: Professionalism, Ethics, Morality, Marketing Educators, Industry Practitioners.