Connectivity, sociability, and participation: The implications of commerce students’ Facebook® use
Keywordsdigital communication practices
Field of Research::20 - Language, Communication and Culture::2001 - Communication and Media Studies::200105 - Organisational, Interpersonal and Intercultural Communication
Field of Research::13 - Education::1303 - Specialist Studies in Education::130306 - Educational Technology and Computing
Field of Research::13 - Education::1301 - Education Systems::130103 - Higher Education
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AbstractThis paper was peer reviewed and given in an interactive session rather than as a competitive paper. Only the abstract appeared in the proceedings (by choice) although the full paper was submitted.
The version here is what was sent to conference following reviews.
Despite social networking sites being an established research topic there is still much we don’t know about the relationships between these sites, sociability, and relationships, and the impact of these on student learning. This study examines these relationships using an online survey of undergraduate Commerce students (N=255). The results confirm three types of Facebook® user (avid, functional, and reluctant) and reveal how these embrace differing views on, and expectations about, sociability, connectivity, and participation in virtual communities. They suggest a differentiated user population that is witnessing a redefinition of friendship and social connection, led by avid users. These findings suggest educators should be cautious when making assumptions about students’ Facebook® activity and its utility for enhancing learning quality.
Mills, C.E., Baker, J. (2013) Connectivity, sociability, and participation: The implications of commerce students’ Facebook® use. Hobart, Tasmania: 27th Australian and New Zealand Academy of Management (ANZAM) Conference: Managing on the edge, 4-6 Dec 2013.
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for not only greater financial commitment in international
assistance programs but also innovative strategies to tackle
the serious economic, health, education, and other basic
human rights problems in the developing world. This paper is
organized as follows: Chapter 2 is an overview of key
theoretical models of development communication. Chapter 3
describes the characteristic patterns of recent empirical
studies in development communication in terms of theoretical
models and types of communication strategies. Chapter 4
presents some outstanding evidence of the impacts of
communication on development initiatives. Chapter 5
discusses weak spots in the evidence. The concluding chapter
will make suggestions for further research by drawing
attention to the theoretical, methodological and empirical
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