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Connectivity, sociability, and participation: The implications of commerce students’ Facebook® use

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Author(s)
Mills, Colleen
Baker, J.
Keywords
digital communication practices
interpersonal communication
e-learning
diversity management
business education
Facebook®
Field of Research::20 - Language, Communication and Culture::2001 - Communication and Media Studies::200105 - Organisational, Interpersonal and Intercultural Communication
Field of Research::13 - Education::1303 - Specialist Studies in Education::130306 - Educational Technology and Computing
Field of Research::13 - Education::1301 - Education Systems::130103 - Higher Education

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URI
http://hdl.handle.net/20.500.12424/367245
Online Access
http://hdl.handle.net/10092/9137
Abstract
This paper was peer reviewed and given in an interactive session rather than as a competitive paper. Only the abstract appeared in the proceedings (by choice) although the full paper was submitted.
 The version here is what was sent to conference following reviews.
Despite social networking sites being an established research topic there is still much we don’t know about the relationships between these sites, sociability, and relationships, and the impact of these on student learning. This study examines these relationships using an online survey of undergraduate Commerce students (N=255). The results confirm three types of Facebook® user (avid, functional, and reluctant) and reveal how these embrace differing views on, and expectations about, sociability, connectivity, and participation in virtual communities. They suggest a differentiated user population that is witnessing a redefinition of friendship and social connection, led by avid users. These findings suggest educators should be cautious when making assumptions about students’ Facebook® activity and its utility for enhancing learning quality.
Date
2014-04-27
Identifier
oai:ir.canterbury.ac.nz:10092/9137
Mills, C.E., Baker, J. (2013) Connectivity, sociability, and participation: The implications of commerce students’ Facebook® use. Hobart, Tasmania: 27th Australian and New Zealand Academy of Management (ANZAM) Conference: Managing on the edge, 4-6 Dec 2013.
http://hdl.handle.net/10092/9137
Copyright/License
http://library.canterbury.ac.nz/ir/rights.shtml
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