QUASI-INSTITUTIONAL FORMATION OF A CONTROL ENVIRONMENT AFTER THE EXAMPLE OF THE BULGARIAN BREWERY INDUSTRY
AbstractThe development of a modern management science is accompanied by clarification of a number of views and formulations. Some of them are related to the issues of management control and particularly to its strategic aspect, based on shared values and ethical standards. The purpose of this paper is to broaden the understanding of the control environment as part of the system of strategic corporate control. In particular, it offers an extension of its scope with the ethical norms and values formed on a quasi-institutional (branch) level after the example of a particular sector from the Bulgarian industrial reality – the brewery industry. The study contributes to better understand the role and the place of the meaningful self-regulation as a management philosophy and a way of doing business in traditional (from a development point of view) activities.
strategic control, control environment, management, brewery industry.