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Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries

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Author(s)
Naspetti, Simona
Zanoli, Raffaele
Keywords
"Organics" in general
Values, standards and certification
Consumer issues

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URI
http://hdl.handle.net/20.500.12424/3730124
Online Access
http://orgprints.org/21972/1/11CommunicatingEthicalValuesFiveCountries_IJFSD_2011.pdf
Abstract
Additional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the
 advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were
 analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and
 shows that additional local/ regional claims can reinforce the appeal of organic products .
Date
2011
Type
Journal paper
Identifier
oai:orgprints.org:21972
http://orgprints.org/21972/1/11CommunicatingEthicalValuesFiveCountries_IJFSD_2011.pdf
Naspetti, Simona and Zanoli, Raffaele (2011) Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries. journal of Food System Dynamics, 2 (3), pp. 253-273.
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