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dc.contributor.authorNaspetti, Simona
dc.contributor.authorZanoli, Raffaele
dc.date.accessioned2019-11-05T08:54:39Z
dc.date.available2019-11-05T08:54:39Z
dc.date.created2016-02-04 21:12
dc.date.issued2011
dc.identifieroai:orgprints.org:21972
dc.identifierhttp://orgprints.org/21972/1/11CommunicatingEthicalValuesFiveCountries_IJFSD_2011.pdf
dc.identifierNaspetti, Simona and Zanoli, Raffaele (2011) Communicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries. journal of Food System Dynamics, 2 (3), pp. 253-273.
dc.identifier.urihttp://hdl.handle.net/20.500.12424/3730124
dc.description.abstractAdditional ethical claims were tested with mock organic egg labels in five EU countries. The attitudes towards the
 advertising labels were assessed by multiple copy testing measures. A total of 156 individual responses were
 analysed. The study confirms the difficulty of conducting advertising research in a multicultural framework, and
 shows that additional local/ regional claims can reinforce the appeal of organic products .
dc.format.mediumapplication/pdf
dc.relation.ispartofhttp://orgprints.org/21972/
dc.subject"Organics" in general
dc.subjectValues, standards and certification
dc.subjectConsumer issues
dc.titleCommunicating Ethical Arguments to Organic Consumers: A Study Across Five European Countries
dc.typeJournal paper
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ge.identifier.legacyglobethics:6444979
ge.identifier.permalinkhttps://www.globethics.net/gel/6444979
ge.lastmodificationdate2016-03-21 12:43
ge.submissions0
ge.oai.exportid148650
ge.oai.repositoryid1385
ge.oai.setnamePublication Status = Published
ge.oai.setnameSubject = "Organics" in general
ge.oai.setnameSubject = Values, standards and certification
ge.oai.setnameSubject = Values, standards and certification: Consumer issues
ge.oai.setnameType = Journal paper
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ge.linkhttp://orgprints.org/21972/1/11CommunicatingEthicalValuesFiveCountries_IJFSD_2011.pdf


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