Why blogging should be everybody's business

Abstract

I'm having a Seinfeld moment writing a blog about blogging, but I continue to be astounded by the number of start-up businesses I meet that don't blog.Some are blog deniers, some are scared of their own font, others simply believe they are "too busy". More commonly, however, non-blog believers are unaware of the power of the blog and the multiple value propositions that this simpleact can have on your brand and business.So, at the risk of preaching to the converted, this is also an attempt to encourage ardent bloggers and readers of this blog to pass the wisdom acrossto their fellow "mumpreneurs" who are languishing in old technology market channels to convey their message.