Now showing items 14610-14629 of 49848

    • E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies

      Mohammed Alkahtani; Qazi Salman Khalid; Muhammad Jalees; Muhammad Omair; Ghulam Hussain; Catalin Iulian Pruncu (MDPI AG, 2021-01-01)
      The agricultural industry is highly underdeveloped and requires transformation in technology for food safety and reliability. A digital world is relying on blockchain technology for the successful implementation of sustainable e-agricultural supply chain management (e-Agri-SCM). In current advancements of blockchain in digital marketing, product website design (web design) is essential to streamline the requirements of the customer and the expectations of supply chain partners. The current research has incorporated the blockchain effect by web design elements into the agricultural supply chain management (Agri-SCM) study. In addition, partners in the digital marketing supply chain (DM-SCM) are also facing issues to identify significant web design elements-based blockchain technology to gain maximum profit. Therefore, a cooperative (Co-op) sustainable e-agricultural SCM model is developed in this study by considering the web design index and variable demand to decide shipments, selling price, cycle time, and advertisement cost for agriculture products. The uncertainties in the model due to intangible web design elements and basic costs are dealt with by the application of the fuzzy system whereas carbon emission is also considered for providing cleaner production. A real-time application of the proposed model is done by undertaking five different cases based on mutual share, demand curve, and advertisement budget among participants. The sensitivity analysis is also performed to identify important factors of the total profit. Findings of this work include significant web design elements (WDEs) i.e., web graphics, search engine optimization, cyber-security, fast loading, and navigation, as essentials for digital marketing to convince customers towards the product in a global SCM. The numerical results and managerial insights are advantageous for managers to get maximum profit by cooperative and digital marketing strategies to attain e-Agri-SCM.
    • E-Business Strategy in Developing Countries: A Framework and Checklist for the Small Business Sector

      Martin Wynn; Olakunle Olayinka (MDPI AG, 2021-06-01)
      Since the turn of the century, there has been a growth in the use of e-business by both large and small companies worldwide, a trend that has been given further impetus by the move to online trading in the COVID-19 pandemic era. For small companies, there are the potential benefits of increased efficiencies and market share gain, associated with the re-engineering of selling and marketing processes; but in developing countries, such as Nigeria, research into how small businesses are using e-business systems and technologies is limited. This article builds upon earlier case study research in the Nigerian small business sector to develop a framework for e-business strategy development, implementation and review. Using an inductive approach, data was collected from six small businesses, using interviews and questionnaires, to profile the e-business operations of these companies. This study found that e-business strategy was generally lacking in these companies, but interview material was used to support the development and validation of the strategy framework, which provides a process and a checklist for small businesses pursuing e-business initiatives in developing world environments.
    • E-commerce Adoption and Technical Efficiency of Wheat Production in China

      Dongshi Chen; Hongdong Guo; Qianqian Zhang; Songqing Jin (MDPI AG, 2022-01-01)
      Improving technical efficiency (TE) is crucial for the sustainable growth of smallholder agriculture in developing countries. While there has been a large literature investigating the determinants of smallholders’ agricultural technical efficiency, little is known about the effect of e-commerce on agriculture and crop production efficiency despite the growing importance of rural e-commerce in developing countries. This study, therefore, bridges the research gap by examining the impact of e-commerce adoption on TE using household survey data of wheat farmers in China. We employ the combination of propensity score matching (PSM) and a selectivity-corrected stochastic production frontier model to address the possible selection biases stemming from both observable and unobservable factors. We found that e-commerce adoption would lead to a 2.75 per cent increase in the technical efficiency of wheat production. Our study also complements the existing research of rural e-commerce, which mainly focuses on the benefits of e-commerce from the perspective of market opportunity and farmers’ welfare.
    • E-Commerce and the Factors Affecting Its Development in the Age of Digital Technology: Empirical Evidence at EU–27 Level

      Roxana Maria Bădîrcea; Alina Georgiana Manta; Nicoleta Mihaela Florea; Jenica Popescu; Florin Liviu Manta; Silvia Puiu (MDPI AG, 2022-12-01)
      The purpose of this study is to identify the factors influencing e-commerce and to evaluate the long and short-term impacts on the development of e-commerce activity. After establishing the hypotheses to verify, we use multiple panel regressions to test the influence of education level, consumer’s residence, consumer’s labour market status, internet banking, mobile and non-mobile users on the development of e-commerce. For this matter, in this paper, by adopting the fully modified ordinary least squares (FMOLS) method and a vector error correction model (VECM), we performed an empirical analysis of the nexus between education level, consumer’s residence, consumer’s labour market status, internet banking and mobile and non-mobile users and e-commerce, based on panel data for EU–27 countries from 2011 to 2020. The results of the study indicate that all the variables involved in the two econometric models and associated with education level, consumer’s residence, labour market status, internet banking, mobile and non-mobile users, all have significant impacts on the development of e-commerce. Most of the variables positively influence the development of e-commerce except for internet purchases by individuals un-employed and for internet purchases by non-mobile users that are negatively correlated with e-commerce activity.
    • E-Commerce as a Strategy for Sustainable Value Creation among Selected Traditional Open Market Retailers in Enugu State, Nigeria

      Ann Ogbo; Chinelo Constance Ugwu; Joy Enemuo; Wilfred Isioma Ukpere (MDPI AG, 2019-08-01)
      This paper aims to explore E-commerce as a strategy for sustainable value creation among selected traditional open market retailers in Enugu state. Every town in Nigeria boasts of an appreciable number of traditional retail markets, which play an essential role in African life, acting as both an economic necessity, and a cultural phenomenon that has helped to shape community ideas for centuries. Transactions are mainly conducted using cash. Increased sales, lower costs and enhanced sustainability are potential benefits accruable to the traditional retail markets, considering full adoption of E-commerce. Using a concurrent mixed method, this research used a descriptive survey design with a population, which comprised retailers in the selected traditional markets. A sample size of 234 was drawn from the selected markets using Bill Godden’s sampling size determination. Primary data were collected by questionnaire and interviews, and these data were analysed using descriptive statistics. Hypotheses were tested with chi square. It was concluded that E-commerce has the potential to open up vistas of opportunities in the traditional open markets when used strategically, thereby eradicating incidences of debt, which is a common factor in the traditional retail business, ensuring a mutually beneficial business relationship between retailer and consumer. This ultimately leads to a wider reach, higher transaction rates, bigger profits and sustainability.
    • E-Commerce Calls for Cyber-Security and Sustainability: How European Citizens Look for a Trusted Online Environment

      Idiano D’Adamo; Rocío González-Sánchez; Maria Sonia Medina-Salgado; Davide Settembre-Blundo (MDPI AG, 2021-06-01)
      The pandemic has changed the citizens’ behavior, inducing them to avoid any real contact. This has given an incredible impulse to e-commerce; however, the complexity of the topic has not yet been adequately explored in the literature. To fill this gap, this study has a twofold purpose: (1) to investigate how European countries comparatively perform in e-commerce, and (2) to describe what are the most important challenges for the further expansion of e-commerce. To this end, we adopted a hybrid methodology based on multi-criteria decision analysis (MCDA) and a Likert scale survey. The first method allows to us rank the e-commerce performance of different European countries, while the second one looks at the problems and barriers that characterize online shopping. The results of the study show that European countries have different sensitivities to the issue of cyber-security, and among them it is possible to identify three groups with different levels of attention to the critical issues of e-commerce. The Netherlands, Sweden and Denmark belong to the group of countries most responsive to e-commerce. This request is part of a broader framework of transition toward sustainable development, i.e., a reliable digital environment where citizens and businesses can exercise their rights and freedoms in complete security. Finally, from a theoretical perspective, this paper adds a new baseline to the literature on the state of the art of e-commerce in Europe that addresses the effects of the pandemic. From a managerial point of view, decision makers can find in the results of this analysis a support for the setting of business strategies for the expansion of firms in certain markets and guidance for public authorities when defining regulatory policies for e-commerce.
    • E-Commerce Engagement: A Prerequisite for Economic Sustainability—An Empirical Examination of Influencing Factors

      Sarmann I. Kennedyd; Rob Kim Marjerison; Yuequn Yu; Qian Zi; Xinyi Tang; Ze Yang (MDPI AG, 2022-04-01)
      Economic sustainability for firms of all sizes and sectors is likely to depend on some type of online commercial activity. While technical barriers to e-commerce are not high, adaptability to new online markets is a critical part of sustainable economic growth for many firms. The Chinese e-commerce market has increased dramatically to become larger than that of the United States, Europe, and Japan combined. This study explores the underlying factors that influence Chinese online consumers’ acceptance and patronage of the online shopping platforms where those firms must operate. Firm competition in the e-commerce platform in China is highly competitive, making exploration of the factors that influence consumer purchase behaviour more valuable. After an extensive qualitative focus group study, a quantitative online survey of 691 savvy Chinese online shoppers was completed. When the data was subjected to structural equation modelling (SEM) for analysis, it was found that a model of three factor constructs explains whether an online shopping platform would be the preferred online shopping platform of choice. E-commerce platform preference (EPP) can predict purchase intention (PI) and site commitment (SC). The results explain why e-commerce platforms should address important EPP factors such as: order fulfilment and delivery process, company image enhancers, the variety of products offered, the design of the online shopping platform, trust of its recommendation system, and finally, awareness of the online shopping platform itself. These findings may be of interest to e-commerce practitioners as well as those whose research interests include e-commerce and consumer behaviour.
    • E-Commerce in the Retail Chain Store Market: An Alternative or a Main Trend?

      Christina Kleisiari; Marie-Noelle Duquenne; George Vlontzos (MDPI AG, 2021-04-01)
      The purpose of this research is to assess the impact of important aspects leading to the further development of e-trade in the retail market and to identify the rationale behind consumer preferences. The degree of total service (adequacy of staff, reception) and the overall satisfaction regarding the facilities (organization and hygiene level of the supermarket) are the main factors influencing consumers’ decisions for their purchases. Other important components are the degree of coverage of needs in quality products, the intention to use an online store, the interest of consumers in finding quality and safe food, having at the same time information about their prices and possible offers. A quite important criterion is the degree of physical accessibility to the store. The main norm about using e-trade platforms instead of physical presence in supermarkets is quite low. It is tested though if there are significantly different approaches among customers of different firms, with no surprising results to be obtained. Customers familiarized with e-shopping, to a greater extent, are highly educated but quite sensitive to price issues as well. Τhe findings of this survey reflect the consumers’ decision-making process to familiarize and use electronic platforms, instead of visiting physical stores for shopping, based on a group of motives and anti-motives relative to this alternative.
    • E-Commerce Liability and Security Breaches in Mobile Payment for e-Business Sustainability

      Se-Hak Chun (MDPI AG, 2019-01-01)
      This study investigates liability issues in electronic transactions when security or privacy breaches occur. As data is transferred using various devices, such as PCs, mobile phones, tablets, sensors, smart meters, and cars, and various architecture, such as the cloud, IoT, as well as in well-defined network structures in electronic commerce, privacy and security breaches happen. These have become a major hindrance to the development and use of commercial activities on the Internet. There have been many security breach cases, such as those of Target Corporation’s security and payment system (2013), eBay’s cyberattack (2014), Uber’s hacking incident (2016), Facebook’s personal data use and privacy breach (2018), and many others. Therefore, when a dispute regarding electronic transactions arises between a customer and a firm, the allocation of liability is very important for the sustainability of e-businesses. Many cases show that firms are held liable for those incidents. However, the liability allocation rule tends to vary slightly from country to country depending on the application areas. EU countries seem to favor customers. In the United States, there are actually no uniform federal laws relating to business cybersecurity. Also, in the case of cryptocurrency, liability tends to lie with customers. Why is the ruling different? In this regard, this paper analyses the legal framework for security and privacy breaches for sustainable e-businesses. In particular, this paper focuses on the optimal liability in terms of enhancing social welfare when considering both sides—the customer and the firm (or service provider). This paper shows that liability can be generally imposed on the firm’s side when the possibility of security or privacy breaches is high, and the customer’s loss is relatively large. However, the liability depends on the customer’s attitude towards risk, customer’s losses, and the efficiency of security investment.
    • E-Consumers and Local Food Products: A Perspective for Developing Online Shopping for Local Goods in Poland

      Anetta Barska; Julia Wojciechowska-Solis (MDPI AG, 2020-06-01)
      The constant development of consumer awareness regarding sustainable development has spread to food markets. Decisions related to food consumption are increasingly becoming, for consumers, an opportunity to demonstrate a specific value system, contesting mass and globally distributed food. Local products began to appreciate local produce, which is the opposite of mass production. Local food is gaining popularity, being perceived as healthier, unprocessed, and containing fewer preservative compounds, while also requiring fewer natural resources, leading to a lower environmental footprint. The phenomenon of shopping virtualization has also been growing in strength lately, especially among food consumers. Although Polish food e-commerce is still relatively undeveloped, online food sales have been the fastest growing category of Internet sales. According to experts, by 2026, nearly 40% of all products globally will be sold online. The main purpose of this article was to identify the behavior of Polish consumers shopping online for local food products and to identify barriers to purchase. Our findings were then used to determine development opportunities for this form of trade in relation to local food in the light of new legislative solutions currently in force in Poland. As part of the research procedure, an extensive literature review was carried out. In addition, some of the research findings were cited regarding consumer behavior in the local food market, conducted on a population of 1067 respondents. The study showed that Polish e-consumers of local products are usually aged 30–40, well-educated, and are in a good financial situation. Respondents pointed to high prices as the main barrier to buying local products via the Internet, a drawback which may be remedied to some extent by the recently adopted legislative solutions falling under the scope of what is termed in Poland as agricultural retail trade as well as by the promotion of short supply chains such as the Polska Smakuje initiative.
    • E-Customer Security as a Social Value in the Sphere of Sustainability

      Arnold Pabian; Barbara Pabian; Beata Reformat (MDPI AG, 2020-12-01)
      Customer security in the e-commerce sector is not, but should be, approached in terms of sustainability, because it is a social problem concerning more than 2 billion people worldwide and over 20 million shopping sites. New techniques and technologies are implemented in this sector not only by e-sellers, but also by cybercriminals, which significantly lowers the level of its security. The purpose of the paper is to present, on the basis of own research, the main e-commerce threats from the perspective of the customer and the seller, and to indicate the possibility of their elimination, which should contribute to sustainable development. The threats from the e-customer’s perspective were identified by considering individual phases of online purchase. In the case of e-shops, the threats were analyzed in a personnel—computer hardware—software structure. As conducted research shows, the threats for e-customers are located in three main areas: security of the means of payment, security of personal data and payment cards, and security of purchased goods. The security of the e-customer largely depends on the security of the e-store in which the purchase is made. Research has shown that e-stores are not fully secure, which mainly results from negligence and the lack of knowledge in the sphere of cybersecurity.
    • E-Device Purchase and Disposal Behaviours in the UAE: An Exploratory Study

      Ayisha Siddiqua; Maisa El Gamal; Waheed Kareem Abdul; Lama Mahmoud; Fares M Howari (MDPI AG, 2022-04-01)
      The United Arab Emirates (UAE) is one of the high-income countries in the Middle Eastern region and is vying for sustainable development in every sector. One of the UAE sustainable development goals is to ensure sustainable consumption and production patterns; hence, the emphasis is on circular economy. UAE is one of largest consumers of e-devices, and their proper disposal is of paramount importance. E-waste disposal awareness leads to better disposal behaviors. Therefore, the purpose of the study was to understand the e-device purchase and disposal behaviour among university communities in the UAE. A survey was conducted among the students and staff members of a federally funded university in the UAE, namely Zayed University, and quantitative methodology was adopted to analyze the collected data. The study found that 47.95% of respondents purchased mobile phones, and 65% of the respondents purchased 1–3 electronic devices every year. Through chi-square test, gender of the respondents was found to be related with e-device ownership. Through the analysis of variance (ANOVA), age and field of specialization were found to affect the knowledge about e-waste. Older and the respondents with science specialization were more aware about e-waste. Most of the respondents disposed e-devices, such as batteries, earphones/headphones, and electronic toys, along with the household trash. A very small percentage of respondents disposed e-devices such as laptops, phones, and tablets with the household trash. Mostly, these were either repaired, donated, or sold to second-hand users. Many respondents were neither aware of the government initiatives on e-waste collection nor participated in government-sponsored e-waste recycling. The study further identified that 67% of the respondents were aware of the toxicity of e-waste, and 61% of the respondents were keen to join e-waste recycling drives at university. The findings of the study imply that the policy makers need to incentivize e-waste-disposal systems and develop targeted awareness approaches to enhance e-waste disposal in the UAE.
    • E-Government Maturity Model for Sustainable E-Government Services from the Perspective of Developing Countries

      Pusp Raj Joshi; Shareeful Islam (MDPI AG, 2018-06-01)
      Electric government (e-government) projects in developing countries are facing many challenges to deliver sustainable e-government services. From the existing literature, we found that most of the studies considered lack of technology, and limitations in budgets and human resources as the main hurdles in effective implementation of e-government services. Along with these limitations, we found that the e-government maturity models adopted by developing countries are failing to provide an appropriate strategic plan to deploy sustainable e-government services. While assessing the existing e-government maturity model, we made several observations on the lack of detail, the technology-centric nature, the emphasis on implementation, and the lack of an adoption strategy. This work contributes toward the proposition of a new e-government maturity model that would address the limitations of exiting e-government maturity models, and would support governments in developing countries to achieve sustainable e-government services. To achieve this goal, we considered five determinants—a detailed process, streamlined services, agile accessibility, use of state-of-the-art technology, and trust and awareness. The proposed model was validated by employing an empirical investigation through case-study and survey methods. We found that both the implementers (government) and adopters (users) of the e-government services benefited from the proposed model, resulting in an increased sustainability of e-government services.
    • E-Groceries: A Channel Choice Analysis in Shanghai

      Valerio Gatta; Edoardo Marcucci; Ila Maltese; Gabriele Iannaccone; Jiarui Fan (MDPI AG, 2021-03-01)
      E-grocery is becoming more and more popular, involving both pure e-commerce players and physical stores in its development and sales. As a consequence, the last mile delivery model has been heavily modified, with ambiguous final impact on the environment. This paper identifies the key elements germane to e-grocery (demand and supply), discusses e-grocery development and investigates the challenges ahead. In more detail, it presents the results of a stated preference survey on consumers’ channel choices for the grocery market. The survey was carried out in Shanghai (China) in order to investigate different purchase attributes, such as product and delivery service price, product range, lead time, time window and travel time. The paper identifies heterogeneous reactions to alternative service configurations, which allows to estimate market shares for e-grocery, with the in-store option as a reference. Policy implications and operational solutions to improve the sustainability of this renewed last mile delivery model are thus proposed.
    • E-Learning Acceptance: The Role of Task–Technology Fit as Sustainability in Higher Education

      Ibrahim Youssef Alyoussef (MDPI AG, 2021-06-01)
      The aim of this study was to fill the gap in the literature on e-learning acceptance and its role in the sustainability of learning and the role of task-technology fit (TTF), which influences student satisfaction and academic performance. While researchers have examined e-learning acceptance in a variety of contexts, the role of TTF as a mediating variable in measuring education sustainability has not been explored using the technology acceptance model (TAM). As a result, the goal of this study was to develop a new paradigm by combining two theories: TFF and the TAM. In total, 432 students and researchers from public universities participated in this study. We surveyed students using the structural equation modelling (SEM) approach to learn about their expectations with regard to e-learning adoption. According to the findings, perceived ease of use has a positive impact on perceived enjoyment and usefulness, which in turn has a positive impact on task–technology fit and e-learning use in higher education, resulting in a positive impact on student satisfaction and academic performance as well as sustainability. Finally, the role of task-technology fit and e-learning usage in education sustainability had a positive effect on student satisfaction and learning performance. As a result, the use of e-learning in learning processes should be encouraged as a long-term strategy in higher education institutions.
    • E-Learning as an Instrument for Managing Knowledge in the Field of Sustainable Development in a Chemical Company in Poland

      Aldona Małgorzata Dereń; Jan Skonieczny; Sylwia Łukaszczykiewicz (MDPI AG, 2022-07-01)
      The driving force of civilizational change was and is the development of science, education, and great ideas that determine human actions, shaping the attitudes and behavior of individuals, organizations, and entire societies. Such an idea is sustainable development, an anticipation of the possible future challenges of society, so knowledge about it should be communicated to a wide audience because action is possible when various entities have the appropriate knowledge. Implementing the concept of a sustainable organization requires an organization to change its mindset (testing existing principles, beliefs, or behaviors) and to take steps to build an organizational culture so that the idea of sustainability applies to all levels in the organization, i.e., jobs, processes, and strategies. The changes should go in the long-term direction, not just be short-term actions. What is needed, then, is a deep analysis of existing resources and an understanding that the organization does not operate in a vacuum, but interacts with the natural environment, the local community, employees, shareholders, and stakeholders. The purpose of the article is to identify ways to implement the concept of sustainability through knowledge management using an e-learning platform in the relationship ecosystem using the example of the chemical company ‘Grupa Azoty’ Group. A case study method was used, which allowed the analysis of the issue of sustainable development in the context of knowledge management and corporate e-learning. In addition, an analysis of the state and prospects of the chemical industry in Poland during the period of sustainable transformation as a business environment for ‘Grupa Azoty’ Group was carried out. For the described company, the development and implementation of an e-learning platform can support the implementation of a sustainable development strategy.
    • E-Learning Experience in Higher Education amid COVID-19: Does Gender Really Matter in A Gender-Segregated Culture?

      Mansour A. Alyahya; Ibrahim A. Elshaer; Fathi Abunasser; Osama H. Mahmoud Hassan; Abu Elnasr E. Sobaih (MDPI AG, 2022-03-01)
      Despite a plethora of research on students’ experiences of electronic (e) learning amid COVID-19 in higher education institutions (HEI), limited research has recognized the differences between students based on their gender. This research aims to examine the differences between students regarding their e-learning experiences amid COVID-19, especially in a gender-segregated culture where female students do not have full access to conventional learning as their male counterparts do, albeit they often have more access to technology-based learning. A total of 1200 online questionnaires were analyzed from students (600 male and 600 female) in public universities in Saudi Arabia, which tend to use Blackboard to sustain their communication with students and e-learning amid COVID-19. The results of structural model and multi-group analysis using AMOS supported all the research hypotheses. The results showed that the path coefficients and significant values were higher among female students than among male students. Additionally, the explanatory power of the male structural model regarding the e-learning experience (0.58) was lower than that of the structural model of female students (0.85), reflecting a higher explanatory power to explain the e-learning experience. The research findings have numerous theoretical and practical implications, especially in gender-segregated cultures.
    • E-Learning Financing Models in Russia for Sustainable Development

      Dayong Nie; Elena Panfilova; Vadim Samusenkov; Alexey Mikhaylov (MDPI AG, 2020-05-01)
      E-learning brings new dimensions to traditional education. This especially affects countries that, due to many factors, have historically been considered the “talent pool” for the world community. In this study, a model for financing e-education has been developed that is applicable to Russian realities. The model was built around the balance between demand (global politics, economics, and principles of sustainable development) and supply (sources of direct financing). As a result, a key challenge of improving the e-learning financing methodology and models, specifically the efficiency of government spending and private investing, demands the use of new approaches and mechanisms. To improve e-learning financing, a clear understanding of the applied purpose of public and private means is required. Responsibilities for the e-learning outcome of institutions that receive financing are linked to their status. An unclear understanding of these issues is more likely associated with the issue of transparency of financing than with inefficiency. The proposed model allows transforming the “standards” of financing both in the field of e-education and Russian education in general and presents a new vision of participants’ interaction in the educational process, taking into account a set of restrictions and market features.
    • E-learning Personalization Systems and Sustainable Education

      Aleksandra Klašnja-Milićević; Mirjana Ivanović (MDPI AG, 2021-06-01)
      In the World Declaration on Higher Education, the concept of higher education is defined as “all types of studies, training or research training at the postsecondary level, provided by universities or other educational establishments that are approved as institutions of higher education by the competent state authorities” [...]
    • E-Learning Services to Achieve Sustainable Learning and Academic Performance: An Empirical Study

      Mohammad Mahtab Alam; Naim Ahmad; Quadri Noorulhasan Naveed; Ayyub Patel; Mohammed Abohashrh; Mohammed Abdul Khaleel (MDPI AG, 2021-03-01)
      E-Learning has proven to be the only resort as a replacement of traditional face-to-face learning methods in the current global lockdown due to COVID-19 pandemic. Academic institutions across the globe have invested heavily into E-Learning and the majority of the courses offered in traditional classroom mode have been converted into E-Learning mode. The success of E-Learning initiatives needs to be ensured to make it a sustainable mode of learning. The objective of the current study is to propose a holistic E-Learning service framework to ensure effective delivery and use of E-Learning Services that contributes to sustainable learning and academic performance. Based on an extensive literature review, a proposed theoretical model has been developed and tested empirically. The model identifies a broad range of success determinants and relates them to different success measures, including learning and academic performance. The proposed model was validated with the response from 397 respondents involved with an E-Learning system in the top five public universities in the southern region of Saudi Arabia through the Partial Least Squares regression technique using SmartPLS software. Five main factors (Learner’s Quality, Instructor’s Quality, Information’s Quality, System’s Quality and Institutional Quality) were identified as a determinant of E-Learning service performance which together explains 48.7% of the variance of perceived usefulness of ELS, 71.2% of the variance of use of the E-Learning system. Perceived usefulness of ELS and use of ELS together explain 70.6% of learning and academic performance of students. Hence the framework will help achieve the sustainable and successful adoption of E-Learning services.