Advancement of Green Public Purchasing by Category: Do Municipality Green Purchasing Policies Have Any Role in Japan?
green purchasing policy
green purchasing rate by category of items
Environmental effects of industries and plants
Renewable energy sources
Full recordShow full item record
AbstractThe aim of this paper is to identify (1) the categories in which it is easier or more difficult for local municipalities to implement green purchasing and (2) the role and extent of green purchasing policy (GPP) in promoting green purchasing. To characterize the green purchasing potential of different categories, we examine the green purchasing rate, or the ratio of green products/services to total products/services purchased, of 21 categories of items. We employ data from a unique survey conducted by the Japanese Ministry of the Environment, which provides data on green procurement in municipalities. We observe that air conditioners suffer from low green purchasing rates, whereas most municipalities purchase green products in the paper products and stationery categories. We also examine the relationship between green purchasing rates and GPPs to identify the role and extent of GPPs. Our regression analyses reveal that the presence of a GPP is associated with higher implementation and measurement rates of green purchasing. This pattern is particularly evident for the categories in which many municipalities without GPPs purchase green products but, in most cases, do not measure their green purchasing rate.
Showing items related by title, author, creator and subject.
O consumidor verde português : da preocupação ambiental ao consumo de produtos verdesGonçalves, Helena Martins; Barros, António Maria Melo e Castro Monteiro de (Instituto Superior de Economia e Gestão, 2015-11-16)Mestrado em Marketing
Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging MarketLucyna Witek; Wiesława Kuźniar (MDPI AG, 2021-12-01)Environmental degradation is a serious problem in modern civilization as it causes changes in consumer behavior towards ecologically responsible purchasing. In order to understand the green product purchasing decision process, an extensive literature review on green purchasing behavior was conducted. The current study is an exploratory research and the purpose of this paper was to investigate how sociodemographic factors explain consumers’ green purchase behavior. The differences between gender, age, education level, personal financial situation, and the number of children in the family were examined. To achieve the goal, we conducted a survey among 650 Polish consumers. Our findings suggest that all of the above-mentioned sociodemographic variables have an impact on awareness and purchasing behavior towards green products. Moreover, the results show that female consumers have more positive attitudes towards purchasing green products, than male consumers. Young consumers are skeptical about green products. A positive relationship was established between education and the acknowledgement of the dominance of one’s own needs over the needs of the environment. The better the personal financial situation, the more people expressed their intention to buy green products. The paper shows the implications for marketing. In addition, our exploratory research shows future research directions based on findings from the point of view of green consumer behavior. The study is an in-depth analysis of the factors determining green purchasing behavior. It contributes to the current literature by strengthening the existing knowledge about the factors influencing green purchase behavior in developing countries.
Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase IntentionYing-Kai Liao; Wann-Yih Wu; Thi-That Pham (MDPI AG, 2020-09-01)The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude-Behavior-Context (ABC) Theory for green purchase, this study attempts to examine the effects of green customer value and attitude towards green products on green purchase intention. Moreover, it aims to identify the moderating effects of green marketing and green psychological benefits on the relationships between customer value, attitude, and green purchase intention. This study involved a survey that comprised 319 customers with at least a year’s experience in buying green products in Cambodia. The findings empirically revealed a significant and positive influence of green customer value on attitude towards green products. Furthermore, both green customer value and attitudes towards green products have a positive effect on green purchase intention. Green marketing (environmental advertising, and green word-of-mouth) and green psychological benefits (warm glow, self-expressive benefits, and nature experience) moderate the relationships between customer value, attitude towards the green product, and green purchase intention. The results may be beneficial for managers and marketers to develop appropriate green marketing strategies. They may also be helpful for academicians to conduct further validations regarding the theoretical framework of green purchasing.