Možnosti využití areálu zámku Žďár nad Sázavou pro nabídku zážitkových programů v cestovním ruchu

Abstract

The main goal of this Thesis is to design possible programs of experiential tourism for castle in Žďár nad Sázavou. Whole work is divided into six chapters. The theoretical part is devoted to the explanation of the concept of experience, its key features and significance for tourism. The following chapter discusses the possible use of experiential methods in tourism education and clarifies the basic principles and methods of this pedagogical sector. The next part describes examples of existing experiential programs and characteristics of Žďár nad Sázavou and castle from the perspective of tourism. Based on the findings from the theoretical part, there we created new experiential programs designed especially for segment of school groups.