ROLA NOWYCH MEDIÓW W AKTYWIZACJI SPOŁECZNOŚCI LOKALNEJ NA PRZYKŁADZIE RUCHÓW MIEJSKICH W KRAKOWIE STUDIUM PRZYPADKU: KRAKOWSKI ALARM SMOGOWY
Author(s)
Grzechnik, JoannaKeywords
nowe ruchy społeczne, miejskie ruchy społeczne, ruchy protestu, społeczeństwo sieciowe, społeczeństwo informacyjne, społeczeństwo medialne, Internet, nowe media, komunikacja społeczna, mobilizacja online, aktywizacja społeczna, glokalizmnew social movements, urban social movements, protest movements, the network society, information society, social media, the Internet, new media, social communication, mobilizing online, social activation, glocalism
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https://ruj.uj.edu.pl/xmlui/handle/item/212439Abstract
Problem badawczy pracy związany jest z działalnością ruchów kontestacyjnych w XXI wieku, czyli w erze społeczeństwa sieciowego. Przedmiotem analizy jest specyfika tworzenia się i działania ruchów miejskich w Polsce na przykładzie organizacji funkcjonującej w jednej z większych polskich aglomeracji miejskich jaką jest Kraków. Część teoretyczna stanowi wprowadzenie do teorii ruchów społecznych, zawiera charakterystykę współczesnej rzeczywistości społecznej w odniesieniu do koncepcji społeczeństwa informacyjnego, społeczeństwa sieciowego oraz społeczeństwa ryzyka. Zaprezentowano także analizę wpływu szeroko rozumianych nowych mediów na sposoby funkcjonowania współczesnych ruchów protestu oraz podjęto kwestię specyficznego wykorzystania Internetu jako narzędzia komunikacji oraz aktywizacji w kontekście funkcjonowania ruchu miejskiego w społeczności lokalnej.Część empiryczna opiera się na studium przypadku obrazującym genezę - sposób powstania ruchu miejskiego Krakowski Alarm Smogowy, jego funkcjonowanie w przestrzeni społecznej miasta oraz techniki wykorzystywania nowych mediów jako narzędzi polityki i komunikacji z mieszkańcami oraz jednostkami samorządu.The problem of the research work is related to the activities of movements of contestation in the twenty-first century, that is, in the era of network society. The analysis is the specificity of the formation and operation of urban movements in Poland on the example of organization functioning in one of the biggest Polish agglomerations which is located in Cracow.The theoretical part provides an introduction to the theory of social movements, describes the nature of contemporary social reality in relation to the concept of the information society, network society and risk society. It also presents an analysis of the impact of wider new media in ways the functioning of today's protest movements and addresses the specific use of the Internet as a tool for communication and mobilization in the context of the functioning of urban movement in the community.The empirical part is based on a case study illustrating the origins of urban movement Cracow Smog Alert, its activity in the social space of the city and techniques using new media as a tool of policy and communication with residents and the local government.
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