Author(s)
Havránek, LukášKeywords
consultingcorporate identity
branding
Competetivness
vzdělávání
konzultace
behavioral economics
konkurenceschopnost
behaviorální ekonomie
education
firemní identita
komunikace
expanze
decision making
communication
školení.
byznys plán
osobní rozvoj
manažerské poradenství
self-development.
poradenství
marketing
expansion
propagace
business plan
prospecting
vize
Austria
Rakousko
rozhodovací proces
promotion
Podnikatelský záměr
vision
Full record
Show full item recordOnline Access
http://www.nusl.cz/ntk/nusl-247867Abstract
The Bachelor’s thesis aims to provide necessary information for successful expansion of GrowJOB institute to Austria. Since 2006 GrowJOB has been educating CEOs and other executives of Czech companies in the field of competitiveness and been helping them grow stronger among their competitors. In the thesis I describe theoretical background of business plan creation and analyze both internal and external environment. Then I focus on individual steps of the expansion and provide a detailed financial plan as well. The most robust competitive cutting edge of the company is that it takes advantage of new scientific findings in the field of decision-making processes (behavioral economics, neuroeconomics) and brings them to everyday life of firms.Date
2013Type
info:eu-repo/semantics/bachelorThesisIdentifier
oai:invenio.nusl.cz:247867http://www.nusl.cz/ntk/nusl-247867