Gender influence in perception and adoption of e-learning platforms
Author(s)
Arenas Gaitán, JorgeRondán Cataluña, Francisco Javier
Ramírez Correa, Patricio
Mastorakis, Nikos E. (Coordinador)
Mladenov, Valeri (Coordinador)
Contributor(s)
Mastorakis, Nikos E.Mladenov, Valeri
Universidad de Sevilla. Departamento de Administración de Empresas y Comercialización e Investigación de Mercados (Marketing)
Keywords
Tam modelGender analysis
Tertiary education
Partial Least Square
Multigroup analysis
E-learning platforms
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https://idus.us.es/handle//11441/100191Abstract
The main objective of this study is to examine gender differences and the adoption of technology in
 higher education students. TAM model is the tool used to measure the acceptance and use of e-learning of the
 respondents. We used Partial Least Squares (PLS), specifically, the PLS multi-group analysis was used to
 compare differences between groups. In summary, results show that students’ behavior of acceptance of elearning technology do not manifest statistically significant differences between women and men.Date
2020-08-14Type
info:eu-repo/semantics/conferenceObjectIdentifier
oai:idus.us.es:11441/100191https://idus.us.es/handle//11441/100191