Millennial and Generation Z Students’ Awareness of Socially Responsible Investments – Case Study of Irish Higher Education Institutions
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AbstractThere is little known about the new generations' investing habits, and behaviours, specifically the latest generation- Generation Z. The purpose of this research study is to see if students at Ireland’s higher education institutions are aware of alternative investment types, specifically are the students of millennial and Z generation aware of socially responsible investments. The study would like to gauge with the help of a questionnaire their attitudes towards ethical companies and see if they would invest in the companies that align with their core values or invest in companies that would maximise their financial returns instead. A couple of hypotheses have been tested using SPSS to see if there is any correlation between students attained degree and terms CSR (Corporate Social Responsibility) and ESG (Environmental, Social and Governance). The Spearman Rho ranking has been used for the above tests. The results include many different statistics that help look at differences between millennials and Gen Z. The results show that the two generations are both environmentally and ethically conscious in theory. However, in practice, they still prefer maximising returns and the preservation of capital. There is also no significance detected between the higher the degree attained, the higher the knowledge of CSR and ESG. The results also suggest that the implementation of CSR and ESG within Ireland's higher education institutions is minimal, which is reflected in the questionnaire responses.
Zizys, Gytis (2021) Millennial and Generation Z Students’ Awareness of Socially Responsible Investments – Case Study of Irish Higher Education Institutions. Masters thesis, Dublin, National College of Ireland.